How To Promote Your Music

Derick MacKinnon from New Found Sound, talks through some areas of promoting your music, for a Music + session. The session focuses on how to use electronic press kits for press, promoters and music bloggers.

Filmed at the Oasis Centre, Dumfries.

Here are some key points to take away from the video:

Before your press campaign
Before starting your press campaign you should build up a list of contacts. Taking contact details from blogs, magazines or newspapers can help you do this. The most effective solution is to read blogs that write about what you do and contact the blogger personally.

Contacting press
When contacting someone to promote your music you should never attach files, always allow them to download the information. You should simply introduce yourself in a couple of lines and include a few links to your tracks and web presence. If they like what they see they can then contact you, for a full electronic press kit.

Electronic press kits
There are two types of electronic press kit. The first type is available for anyone to look at, this could be displayed on your website, Sound Cloud or Facebook page. It should include one mp3 track, which you are happy to use for promotion and for people to listen to for free. You should also include a paragraph about yourself, a low-res photo and perhaps a video link.

The second type of press kit is for a more advanced career in music, and it is only available when someone contacts you to receive it. This would include every track from your album and this time a high-res photo.

Videos are also important, as they are very popular with the public and press. The Scotsman features a Track of the Month in their publication, and for the online feature they show a YouTube or Vimeo video of the band.

Lastly, contacting music press or bloggers does not substitute to meeting people face-to-face. It is important to network, and getting out to gigs and meeting people is encouraged.

To download an example electronic press kit, click here

Music + is a mentoring scheme, helping young people connect with music industry experts for guidance, encouragement and knowledge. The scheme is run by the Scottish Music Centre and supported by CashBack for Creativity. You can apply to Music + if you are aged between 14 – 19, living in Scotland, involved in making music and interested in working in the music industry.
For more information on Music +, click here

Blog Author: | Artist Relations & Marketing Manager, EmuBands
POSTED: Thursday 4th April 2013

Leave a Reply

Your email address will not be published. Required fields are marked *

Want To Create Your Free Account?

JOIN US NOWJoin EmuBands Now

Here Are Some Benefits Of Using EmuBands:


Latest News From EmuBandsRSS

Update Your Artist Image on iTunes/Apple Music

All EmuBands artists and labels can update their artist image on iTunes/Apple Music, completely free. Your artist image is displayed on your profile on iTunes/Apple Music, and is a great way to add personality to your artist page, and show your fans who you are. Apple have supplied a useful template to ensure your artist image looks its best on their service, which you can download for use in Adobe […]


EmuBands at Off The Record in Edinburgh

Off The Record is is a series of music industry events which take place across Scotland, aimed at young musicians and those who want to work in the industry – aged 14-25 years. The next Off The Record event is in Edinburgh on the 9th of December between 10.50am – 5pm, hosted at South Bridge Resource Centre. EmuBands will be taking place in panels on Releasing Music, and roundtable discussions throughout the day.   […]