How To Promote Your Music

Derick MacKinnon from New Found Sound, talks through some areas of promoting your music, for a Music + session. The session focuses on how to use electronic press kits for press, promoters and music bloggers.

Filmed at the Oasis Centre, Dumfries.

Here are some key points to take away from the video:

Before your press campaign
Before starting your press campaign you should build up a list of contacts. Taking contact details from blogs, magazines or newspapers can help you do this. The most effective solution is to read blogs that write about what you do and contact the blogger personally.

Contacting press
When contacting someone to promote your music you should never attach files, always allow them to download the information. You should simply introduce yourself in a couple of lines and include a few links to your tracks and web presence. If they like what they see they can then contact you, for a full electronic press kit.

Electronic press kits
There are two types of electronic press kit. The first type is available for anyone to look at, this could be displayed on your website, Sound Cloud or Facebook page. It should include one mp3 track, which you are happy to use for promotion and for people to listen to for free. You should also include a paragraph about yourself, a low-res photo and perhaps a video link.

The second type of press kit is for a more advanced career in music, and it is only available when someone contacts you to receive it. This would include every track from your album and this time a high-res photo.

Videos
Videos are also important, as they are very popular with the public and press. The Scotsman features a Track of the Month in their publication, and for the online feature they show a YouTube or Vimeo video of the band.

Networking
Lastly, contacting music press or bloggers does not substitute to meeting people face-to-face. It is important to network, and getting out to gigs and meeting people is encouraged.

To download an example electronic press kit, click here

Music + is a mentoring scheme, helping young people connect with music industry experts for guidance, encouragement and knowledge. The scheme is run by the Scottish Music Centre and supported by CashBack for Creativity. You can apply to Music + if you are aged between 14 – 19, living in Scotland, involved in making music and interested in working in the music industry.
For more information on Music +, click here

Blog Author: | Artist Relations & Marketing Manager, EmuBands
POSTED: Thursday 4th April 2013

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