Getting your music onto streaming platforms is only the first step.
To build your audience, strengthen your brand, and make the most of every release, you’ll also want to claim and verify your artist profiles across the major streaming services.
Platforms including Spotify, Apple Music, Amazon Music, and Deezer offer dedicated artist tools that give you control over how your music and artist brand appear to listeners. From updating your artist image and biography to accessing audience analytics and playlist pitching opportunities, verified artist profiles are an essential part of any modern release strategy.
If you’re releasing music through EmuBands, setting up your artist profiles should be one of the first tasks on your release checklist.
Why Claim Your Artist Profiles?
A verified artist profile does much more than display your music.
Artist platforms give you access to audience insights, streaming analytics, release data, profile editing tools, and promotional tools that can help grow your audience and improve your release strategy. They also allow you to manage your artist brand across streaming services and give access to managers, labels, or other members of your team.
Most importantly, claiming your profiles before release day ensures you’re ready to pitch music, update your branding, and monitor performance from the moment your release goes live.
Your Artist Profile Checklist
Before your next release, make sure you’ve:
- Claimed Spotify for Artists
- Claimed Apple Music for Artists
- Claimed Amazon Music for Artists
- Claimed Deezer for Creators
- Uploaded professional artist images
- Updated your artist biography
- Added social media links
- Checked team access and permissions
- Prepared editorial pitches
- Highlighted your latest release on your page, where available
Completing these steps can help present a more professional artist profile and ensure you’re ready to make the most of your release campaign. Keeping your artist profiles accurate and up to date is about more than presentation.
Editorial teams, playlist curators, music journalists, bloggers, industry professionals, and potential fans will often search for information about you and your latest release when deciding whether to feature, support, or write about your music.
A complete and professional artist profile makes it easier for playlist editors to understand your story, helps media outlets access accurate information for press coverage and press releases, and ensures listeners can quickly find the latest details about your music, brand, and upcoming releases.
Completing these simple steps can help present a more professional artist profile, improve your chances of playlist support and media coverage, and ensure you’re ready to make the most of your release campaign.
Spotify for Artists
Spotify for Artists is one of the most powerful artist platforms available. Spotify for Artists gives you access to listener insights, streaming analytics, playlist pitching tools, and profile customisation features that help you build your presence on the world’s largest music streaming platform.
How to Claim Your Spotify for Artists Profile
Visit artists.spotify.com and log in with your Spotify account. Search for your artist profile, verify your identity, and submit your application for review.
If you’re distributing through EmuBands, claiming your profile can be even easier. As a Spotify Preferred Provider, our artists get instant access to Spotify for Artists as soon as their release goes live. We can also help artists gain access to Spotify for Artists before release day, allowing you to prepare your profile and submit editorial playlist pitches in advance.
Once You’re Verified You Can:
- Add or update your artist biography
- Upload profile and header images
- Create an Artist Pick to highlight releases, playlists, or tour dates
- Add social media links
- Manage team access and permissions
- Access audience and performance analytics
- Pitch unreleased music to Spotify’s editorial team
Spotify Tips
Don’t wait until release day to update your profile. Make sure your artist image, biography, and social links are current before pitching music or launching a campaign.
You should also keep your artist photo, bio, and social links up to date, particularly around release campaigns. Use the Artist Pick tool to showcase your latest music and regularly review listener data to understand where your audience is growing and how fans are discovering your music.
READ MORE > How do I claim my artist profile on Spotify for Artists?
Apple Music for Artists
Apple Music for Artists helps you understand how listeners interact with your music across Apple Music and Shazam, giving you valuable insights into your audience and release performance.
How to Claim Your Apple Music for Artists Profile
Visit artists.apple.com and select Request Artist Access. Search for your artist page, confirm your role, and complete the verification process.
Please note: Your music must be live on Apple Music for at least 5 business days before you can apply.
Once You’re Verified You Can:
- Monitor plays, listeners, and Shazam activity
- View audience insights by territory
- Track release performance over time
- Manage access for managers and team members
- Access artist-specific promotional tools
Apple Music Tips
To help speed up the verification process, provide as much supporting information as possible when submitting your application. This can include links to your official website, social media profiles, YouTube channel, and any distributor accounts connected to your music.
The more evidence you provide that demonstrates your relationship to the artist profile, the easier it is for Apple’s team to verify ownership and approve your request. If you’re a manager or team member applying on behalf of an artist, be sure to clearly outline your role and include any relevant professional accounts or websites that support your application.
READ MORE > How do I claim my artist profile on Apple Music for Artists?
Amazon Music for Artists
Amazon Music for Artists goes beyond streaming analytics, giving artists opportunities to connect their music with Amazon’s wider ecosystem. From audience insights and release promotion tools to merchandise integrations, Amazon Music for Artists helps you understand your listeners and expand your reach across multiple Amazon-owned services.
It’s particularly valuable for artists selling merchandise or looking to understand listener behaviour across Amazon’s broader ecosystem.
How to Claim Your Amazon Music Profile
Visit artists.amazon.com, sign in with your Amazon account, search for your artist profile, and complete the verification process.
Once You’re Verified You Can:
- Access listener and streaming analytics
- Track audience growth and engagement
- Promote new releases to followers
- Manage your artist profile
- Connect and sell merchandise through Amazon integrations
- Discover opportunities across Amazon Music, Alexa, and other Amazon services
Amazon Music Tips
Don’t overlook Amazon’s audience insights. Many artists discover unexpected listener hotspots through Amazon Music for Artists that can help inform advertising campaigns, tour planning, and social media targeting. If you sell merchandise, Amazon’s integrations can also help you connect products directly with fans who are already engaging with your music.
READ MORE > How do I claim my artist profile on Amazon Music for Artists?
Deezer for Creators
Deezer for Creators is designed to help artists build stronger connections with their audience. Alongside detailed listener analytics, Deezer offers profile customisation tools, release tracking, and fan engagement features that help artists showcase their music and understand how listeners are discovering their music.
Deezer places a strong emphasis on helping artists tell their story. Through profile customisation features, highlighted content, and audience insights, you can create a richer experience for listeners while gaining a better understanding of who your fans are and how they’re engaging with your music.
How to Claim Your Deezer Profile
Visit creators.deezer.com, sign up or log in, search for your artist profile, and follow the verification process.
Once You’re Verified You Can:
- Update your artist biography and imagery
- Highlight key releases and featured tracks
- Access audience and performance analytics
- Monitor listener trends over time
- Understand how your releases are performing across territories
- Engage with followers and keep fans informed about new music
Deezer Tips
Take advantage of Deezer’s profile features by regularly updating your biography, imagery, and highlighted releases.
A well-maintained profile makes it easier for new listeners to discover your latest music and gives existing fans a reason to keep coming back. If you’re running a release campaign, consider featuring your newest single or album to ensure it’s the first thing visitors see when they land on your page.
READ MORE > How do I claim my artist profile on Deezer for Creators?
Get Release Ready with EmuBands
The most successful release campaigns start long before release day.
Claiming your artist profiles is one of the simplest ways to improve your visibility and prepare for a successful release campaign. Combined with a strong release strategy, audience engagement, and playlist pitching efforts, these tools can help you grow your presence across streaming platforms and better understand your fans.
Need help preparing your next release? EmuBands Pro and Premium artists can access additional release support, including direct editorial playlist pitching from our Artist Relations team. This helps position your music for consideration across Spotify, Apple Music, Amazon Music, Deezer, and more.