EmuBands partners with Laylo to help artists turn listeners into fans

We’re really excited to announce a new partnership with Laylo, giving EmuBands artists even more ways to build meaningful, direct relationships with their fans around every release.

And there’s an extra benefit for our artists: EmuBands users who sign up to Laylo via here will get 15,000 free message credits to get started.

Because putting your music on streaming platforms is only part of the story.

The real magic happens around the release… getting people excited, keeping your biggest fans in the loop, and making sure the people who love your music actually hear about what you’re doing next.

Laylo helps artists build direct connections with their fans, so you’re not relying on an algorithm to decide who sees your next release, announcement or update. You can reach the people who genuinely want to hear from you, when it matters most.

That’s exactly where Laylo comes in.

About Laylo

Laylo is a digital marketing and CRM platform built specifically for music and entertainment.

It helps artists capture fan sign-ups and communicate directly with their audience through channels including SMS, Instagram DMs and email. Artists can create customised Drop pages for upcoming singles, albums, tours, merch and other announcements, then invite fans to RSVP to be the first to know when something goes live.

Instead of relying entirely on social algorithms to reach your audience, Laylo gives artists a way to build a direct connection with their fans.

Laylo says its Drop pages can capture 7x more sign-ups than other landing pages.

Make every release an opportunity to grow

A release isn’t just a chance to get more streams. It’s a chance to grow your fanbase.

With Laylo, you can create a Drop for your next single, EP or album and share it with your fans before release day. They can RSVP, pre-save your music and sign up for updates, all from one place. Then, when your music is released, you can reach those fans directly through Instagram DMs, SMS or email.

So instead of hoping an algorithm puts your next post in front of the right people, you’re building a direct connection with fans who’ve already said, “I want to hear more.”

And those fans can stick with you beyond one release. You can reach them again when you release your next track, announce a show, launch merch or have something exciting to share.

It’s already working for artists at every level. JVKE collected 200,000+ fans around Golden Hour, Sam Smith gained 75,000+ sign-ups in 24 hours, and Japanese Breakfast turned 40% of tour RSVPs into album pre-saves. Artists are using Laylo for everything from new music and surprise drops to tours, ticket presales, merch and giveaways.

One release can bring in listeners. Laylo can help turn them into fans who come back for the next one.

Go beyond release day

Laylo isn’t limited to music releases either. The same fanbase can be activated around tour announcements, ticket presales, merchandise, VIP packages and more, giving artists the tools to build a longer-term relationship with their audience.

For indie artists in particular, we think that’s incredibly powerful. Your audience shouldn’t disappear behind an algorithm as soon as a campaign finishes. Building a direct fanbase means creating a community you can bring with you from one release to the next.

Laylo is already being used by artists including Sabrina Carpenter, Nicki Minaj, JVKE and Calvin Harris, as well as artists and teams at every stage of their careers.

Why EmuBands + Laylo?

EmuBands exists to give independent artists the tools and support they need to release music on their own terms. Our partnership with Laylo extends that idea beyond distribution.

EmuBands helps you get your music out into the world.

Laylo helps you bring your fans with you.

Together, that creates a much more powerful release cycle… Distribute your music, build anticipation, capture fan interest, communicate directly on release day and keep growing those relationships ahead of whatever comes next.

And through our partnership, EmuBands users get 15,000 free Laylo message credits when they sign up here, giving you a head start on reaching your fans directly.

We’re delighted to be working with the Laylo team and can’t wait to see what EmuBands artists do with it.

Ready to activate your fans?

If you’ve got a new release on the way, now is a great time to think beyond release day and start building the audience around it.

Discover Laylo and start building your next Drop →

And, as always, when your music is ready, we’re here to help you release it to the world.