What is Apple Music Replay?
Apple Music Replay is Apple’s year in review experience that highlights how your music performed on Apple Music throughout the year. It gives artists and their teams an annual snapshot of reach, milestones, and fan engagement.
Replay is designed to celebrate your growth by surfacing insights across cities, top listener moments, and key achievements. The 2025 edition is now live and updates weekly until the end of the year, giving artists a living, evolving picture of how fans are connecting with their music.
Why is Replay valuable for artists?
Replay shines a spotlight on your story in a format fans already love! Artist-specific highlights create a powerful marketing asset that can drive discovery and deepen loyalty. Artists can leverage Replay to:
- Demonstrate global reach across cities and countries
- Showcase increases in streams, milestones, or audience growth
- Reveal top performing tracks and moments fans gravitated toward
- Give fans a sense of shared accomplishment as part of your community
- Build anticipation for future releases or touring activity
What kind of insights does Replay include?
Replay offers a curated set of moments that define your year on Apple Music. Depending on your activity, these may include:
- Total plays and listener trends
- Growth compared to last year
- Top performing cities
- Breakout markets
- Milestone moments for specific tracks or releases
- Achievements that highlight fan engagement
- Personalised visual share cards that display your progress
- These insights offer a simple, inspiring snapshot that helps artists show their growth
How can artists take advantage of Replay?
Replay can be used as both a marketing tool and a strategic planning asset. Here are ways to maximise its value:
Fan engagement
Share your highlight cards on social platforms to celebrate your listeners and thank them! Fans respond strongly to data that makes them feel part of your journey.
Promotion for new releases
If your songs are seeing a lift, use it to gently guide fans toward what’s coming next. Tie share cards into pre-save campaigns or playlist push strategies.
Touring, campaign & press
Use Replay numbers in your EPK, end of year recap, or pitches. Simple metrics like reach or fast growing cities can support your story.
Replay highlights where your listeners are. Growing cities can guide tour plans or focused paid promo.
How long will Replay remain available?
Artists can view and share Replay insights until 12th January 2026.
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About EmuBands
Formed in 2005, EmuBands is the trusted partner of thousands of artists, labels and managers across the world. With supercharged release features and expert support, we provide a low-cost solution to distribute your music, allowing you to retain control of your copyright and keep 100% of your royalties. Review our Pricing, Services, and Sign-Up today.
