When delivering content to Facebook / Instagram, catalogue is managed at ISRC (or track) level, rather than at product (or release) level.
This can cause issues if a track appears on more than 1 product, and all of these products are delivered to Facebook / Instagram.
- For example:
Release #1: A 2 Track Single
Release Date: 12th December 2020
1. Track 1
2. Track 2
Release #1 is delivered to Facebook / Instagram, and is appearing on the Instagram Music sticker feature for fans to use in their stories.
Release #2: A 4 track EP
Release Date: 05th January 2021
1. Track 1 (the same track 1 from release #1, with the same ISRC)
2. Track 2 (the same track 2 from release #1, with the same ISRC)
3. Track 3
4. Track 4
Release #2 is delivered to Facebook / Instagram, with a scheduled release date of 5th January 2021. In doing this, it causes both tracks from Release #1 to disappear from Facebook / Instagram’s library. This is because Facebook manage rights and catalogue at ISRC (or track) level, so it cannot hold more than 1 release date in its system for the same track, therefore the release date for both tracks on Release #1 are updated to the 5th January 2021, causing them to be hidden until this date.