Spotify Wrapped isn’t just for fans. For artists, it’s a chance to connect directly with listeners. This year, with Spotify Wrapped Clips available to everyone, you’ve got 30-seconds of video to speak to your most engaged fans. Think of it as your highlight reel, thank you note and teaser trailer rolled into one.
Here’s how to make every second count:
1. Be real, not rehearsed
Don’t treat your Wrapped Clip like an ad.
Talk the way you would to a close friend on FaceTime: natural, warm, and genuine. Smile, show your quirks, let your personality through. The less scripted it feels, the more your fans will connect with you.
2. Mention the highlight of your year
The end of the year is a reflective time. Wrapped is about looking back, so invite fans into your story.
Released your first song? Did you perform at your favourite festival? Release a track that blew up online? Or maybe just survive touring with the same three people in a van all year?
Share it. Fans love knowing how they were part of your journey.
3. Tease what’s next (just enough)
Think of your Clip as a trailer for 2026.
Drop a hint about what’s coming. New music, live shows, or a project you’ve been secretly building. Keep it short and exciting. Curiosity is what keeps fans checking back for more.
4. Make it about your fans
Your fans made 2025 possible. A simple thank you goes a long way.
5. Wrap it up
You only have 30 seconds, but that’s more than enough to leave a lasting impression. End your Clip with enthusiasm, appreciation, and a spark of anticipation for what’s to come.
So grab your phone and hit record. Your Spotify Clip is a moment your fans will remember long after December.
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